Where Are We Located Anyway?

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Where Are We Located Anyway?

We have some exciting announcements about future locations and new farmer's markets!

 

Currently we do not have a storefront. So you can't visit us just yet but we are at the Los Ranchos Grower's Market every Saturday until November. Our roastery is located in Rio Rancho but currently they do not have a farmer's market. We are hoping to help get our own farmer's market going later in the season or more likely next year. Finger's crossed!

Now for the exciting news!

We weren't sure where we would be or how fast our business would grow when we first started. There are always a ton of unknowns when you start a business. Part of it is you don't do enough research, part of it is you don't know the right questions but one thing is certain: if you wait till you have it all figured out you are taking too long. Not only that but we have been planning our launch for eight years so I think we have already waited long enough. Sometimes doing something is the only good next step... and in our case it has been amazing!

Currently we are delivering coffee to some of the fire stations here in Rio Rancho, they we very welcoming and and loved the fact that they would be supporting local business as well as getting their coffee delivered instead of having to go out and purchase (email us if I haven't connected with you yet! ovaldogs at gmail dot com). A few churches have also started ordering and some business are talking to us about having it delivered to them as well. However, there are just some things we can't do in our current state. Two big problems are we can't sell to coffee shops or restaurants. So we are looking to expand into a building that will allow us to do so in the next couple of months! 
That means we are hopeful that you will be seeing us on a menu near you or in a grocery store around October!! We have already talked to a lot of people that are just waiting for us to have everything in order!! 

As soon as we sign some contracts we will let you all know where the roastery will be!

All of this has been so encouraging because a month ago we had no consistent customers. We weren't even sure if we could get into a farmer's market. At this last week's farmers market we had so many people saying how much they loved our coffee and have been drinking it for the last few weeks. One guy told me it's the only coffee he has been drinking since he tried it! My mind was blown! I mean, I love my coffee, but I'm bias. It's so encouraging to find others that love it as much as we do!

Here is to many more great roasts and to all the amazing farmers that grow the beans!
-Cheers

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New England and American Roasts

A few days ago I had a friend ask me to roast him some light coffee. I think he was a little burnt out on the French roast.. and yes, I worked really hard on that pun. He wanted to taste all of the bean and so I decided to go to the New England roast and the American Roast to see which one he liked. 
Now you might be wondering why these coffees have their names and why America has two roast profiles named after it. Well, the history behind it is exciting!

New England

Just after the 1st crack. Green notes like black tea. Full of flavor from country!

So roast profiles were named after the countries that prefer them. Italy liked theirs as dark as possible (basically burnt but I'm not judging), France just a little bit lighter and England drank tea. Wah Waaah. Which is why they don't have a profile named after them.

New England also loved its tea but at a certain point they had a run in with England who had the monopoly on it. You know what I'm talking about. Out of this a few drinks sprouted! Root beer, Ginger Ale, and for all those addicted to caffeine the sole reliance on coffee. After the Tea Tax and the Boston Tea Party, coffee became the patriotic drink and in New England they liked it light. If you try it out it can take some getting use to, but I understand its appeal for a country that was stripped of its tea. It very much has that dark tea taste and at this state so much flavor! 

American Roast.jpg

American

Slightly darker. Less grassy notes. Full of flavor!

The American Roast is just slightly darker and may have been what cowboys and ranchers were drinking. Sometimes referred to as a breakfast roast but we like the country names because we love history!
Just some inside baseball talk, both of these roasts are within the first crack when the sugars start to caramelize but before they take on a smokey profile.


I normally roast to "city roast", a well developed roast with strong caramelization, so if you are interested in trying the New England or American roast, be sure to add it to the "Special Instructions to the Roaster" form at check out. We deliver or you can pick up at the Los Ranchos Grower's Market (map below). 

Also! Be sure to catch us at the Rio Rancho 4th of July parade at City Center! We will be handing out our city roast.. I know, after all this patriotic talk, but at least its a neutral sounding roast! We are very PC ;D

Happy 4th everyone! And drink that all American drink!

 

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Just Getting Started!

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Just Getting Started!

Welcome to the blog! We are just getting off the ground with the business side of Oval Dogs Coffee but we have been roasting for almost a decade! When we first started out, we wanted to build a coffee shop just for a cool place to hang out. Since then we have learned so much more about the coffee industry and our vision has moved way beyond the coffee shop! So here are some of the things we want to share with you through this blog!

  • How coffee gets it's names, flavors and certifications.
    There are a lot of things that get put on a label, some of them are specific to the coffee shop and others are known by everyone in the industry from the pickers to the baristas. Most of it is really interesting! Some of it is kinda weird!
  • The people behind the coffee!
    Who grows it? Who picks it? What's Fair Trade? How does it get to your local coffee shop? There are a lot of people between the ground the beans grow out of and the grounds in your brewer and that is one of our favorite parts about being involved in this industry!
  • The ministries and missions!
    One of the reasons we went from a coffee shop minded company to a coffee roastery was that we found out a lot of coffee comes from unethically sourced farms. We wanted to be another resource for coffee shops, churches and businesses to get good fresh coffee and know their dollar is going to people that care about their workers as well as the workers themselves. But that's not where it stops! A lot of our farmers are missionaries. Their profits go towards helping their communities, build orphanages, water wells and more! We are working with Passionate Harvest to source our green coffee and work with some of the most amazing farmers in the world!
  • Health benefits and detriments.
    Coffee is ether known for being really unhealthy or a super food. The fact is that it can be both depending on what you do with it. It can cleanse your liver or fatten it up. It can give you a boost or further your unbalanced sleeping pattern until you are a walking zombie. Being educated about all of this has helped put my mind at ease so I can enjoy a beautiful cup. I believe knowing what coffee can do can have it's biggest and most powerful effect on an unbalanced and overworked society. 
  • Our Coffee!
    Of course if you are following this blog you will be up to date on our most recent orders and offerings as well as knowing what we are up to in our community of Rio Rancho, NM. We will be at farmers markets and local events! SO EXCITED!

Thank you for checking out this first post. I hope I was able to show you a glimpse of the vision we have for this business and for this community! In the next post we are looking forward to introducing you to an all woman co-op in Rwanda that has been rebuilding its community through the coffee industry!

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